The September 2008 Cocktail Talk was about Social
Networking and discussed MyFace, aka: MySpace &
Facebook and Linkedin. LinkedIn was the Social Networking tool of
choice.
Since then MySpace seems to have gone the way of the rotary
phone. LinkedIn is still growing and going strong even though
it seems they haven't put a nickle into it in years.
Fortune Magazine's April 12 issue has an article about LinkedIn
calling it "Facebook for Grownups". But, they may have waited
too long to publish that. Facebook knows what it is and it is a
business and it wants LinkedIn to go the way of
MySpace. FB is making strides toward that, and while it is its
members are becoming grownups.This March, after a harsh email from
an anonymous reader, code name "Fish Lady", we decided
to check in on Facebook and see what they're doing to make
LinkedIn join MySpace.
I already had a Facebook (FB) account so I could
access my Niece Roxanne's pictures of her kids. It had some
basic information and I had two "Friends". Roxanne and
Roxanne.
Completed with a real email address, age,
and recent photo, I was ready to go.
I went with a Passport type photo. Head and shoulders, collared
shirt, plain background, a vacation photo. Photoshop only removed
the family. I am, like, soooo L7. You're supposed to
lock yourself in the bathroom and take a picture of yourself
with your cell phone. A wet, dirty towel, and wall tile
for your background. Head and shoulders and without
clothing, clothing dates the picture. Besides,
holding your cell phone at arm's length is the best way to make
your nose look really big.
With just the Roxannes, Friends were next on the list. You can
search High School, College, even work.
High School? The same people whose lives
ended Graduation Day are still trying to hold court 40 years
later. Laugh until you cry. College? A few. Forgiveness comes quick
when you see Daddy hugging his kids. Now we're up to
six Friends.
Work, the best and brightest from all over the world,
somethng to look forward to. Except, my colleagues were nowhere to
be found. I only worked for three companies before going
Indie and that was 20 years ago. Unless someone's a Lifer
they're not going to list jobs they had 20 years
ago. The FB generation working where I worked is 1/2 my
age. Maybe I worked with their parents.
LinkedIn had a bunch of hits from Outlook and hopefully FB
would too. Seven hundred and eleven email addresses in
Contacts. One hundred three were on FB. From there it was
like seating a wedding reception. Who can be together, who
can't, who do you leave out who do you let in. People accepted,
I had Friends.
So now we have to do Six Degrees to Kevin Bacon. I found my
Brother, through a girl that I married who is Friends with
his Wife's, Son's, Wife. He accepted my Invitation. We haven't
FB'd. He lives 4.5 miles away and I haven't even seen him
in 4.5 years. Which is about how old his picture is. I
should call him.
Invites came from unexpected sources. Rejection hurts. I
know. If you got rejected it was probably your decision
concerning your picture. Your dog licking your face, or
you licking your dog's face, or your dog, or you, licking the dog's
anywhere else, will get you dinged. A full length picture
of a trout you just caught, will get you dinged. Craig
Phillips #697, the one in the blue skirt and pink tube-top, should
get dinged.
I wanted to start a group called "People named Craig Phillips"
and invite them all. Until I searched and looked at them. What a
bunch of whack-jobs. Then again, who am I to judge.

I looked up other names too. In 2008 I looked up my Niece
Roxanne so I could connect and see the pictures of her kids. She is
not the only Roxanne in the world and boy was I in for a suprise.
This is not my Niece Roxanne. This is not a passport type photo.
Then again, who was I to judge. A Friend is a Friend.
With Friends in place I posted pictures and made a few
comments. Ding, ding-ding, a-ding, ding, email alerts out the wazoo,
chat window popping open, busy as a Russian Hooker
on Dollar Night.
Vetting seems to be a problem. You let somebody into the party,
things are good, and all of a sudden, bang, their loser
weasel friends pop up. You aren't going to vet all
somebody's 600 Friends before accepting, so it happens.
Sometimes you're known by the company you keep.
"Un-Friend". With 600 other Friends they won't even notice
you're gone.
To this point FB seemed casually personal,
light-hearted, trivial. A picture of a fish, the grandkids,
your dog. I liked Privacy Control. Gradient levels of
who can see and do what. Its comfortable. Privacy Control
extends to Goups and Pages too.
You can make an Open Group that everyone can see and join,
a Closed Group you can see but need permission to join, or one
that you can't see or join unless asked. A Secret Group. I liked
that one alot for me and the other 707 whack-job Craig Phillips'.
Maybe even for professional use.
Groups include, or exclude, people. No different than a
Cocktail Party where the people of like interests gather
in little groups throughout the evening. Clubs, Boards,
Committees could all benefit from the use of FB Groups. Open 24
hours, history is maintained, people police themselves, no meetings
to schedule, no agenda to write, no time constraints.
However, when the group doesn't buy into it you've
wasted your time, or worse increased the amount of time wasted.
Printing an on-line dialogue and xeroxing it for the people in
it to use at a meeting is not an effective use of Groups.
LinkedIn Groups generate alot of membership requests but don't drive
alot of discussion. I've got a group with 185 members and live
monthly meetings and nobody promotes anything online. No discussions
at all. FB? You can't stop them. People will announce each time
they go "check their make-up".
Pages are neat too. Very different than websites. You have to
promote your website, drive people to it. FB Pages are more viral in
nature. Everything anybody does to it gets broadcast to everybody
following. Privacy Control lets you determine who can add pictures,
video, events and more so you can customize to your needs. Members
seem to drive membership.
One last thing about Privacy Control. That girl I married,
Nancy, actually put on her FB that she is married to me. FB
emailed me and asked me to "Confirm" our
relationship. So we confirmed our vows right there
in the office in the eyes of Facebook. The eyes of the entire
FB Planet too, apparently. Because we heard about it from all over
the place.
Who would have thought the Facebook Experiment would
lead to the Confirmation of our Wedding Vows. What's next? Maybe you
just tell FB you're in a relationship and find out if the other
person agrees. Maybe this is how marriage proposals will be made in
the future.
My Friend Requests will spike with people looking for
Roxanne and Russian Hookers, or not, that's your call, and
that's Cocktail Talk.