Super Bowl 2013 is over, and all that remains is what always
remains, some of the best television commercials of the year.
Doritos made us laugh, Budweiser made us cry, but this year's
commercials were different. This year, some of the best of the best
were "Crowdsourced".
The
February 2010
Cocktail Talk discussed Crowdsourcing explaining it like
this:
"
It works like ebay in reverse. Instead of listing a waffle iron and
taking bids, you offer money for a waffle iron and pick one from
what you get. Instead of an Auction you have a Contest."
Wikipedia
more eloquently explained it like this:
"The act of outsourcing tasks, traditionally
performed by an employee or contractor, to a large group of people
or community (a crowd), through an open call.
So who Crowdsourced
and how?
Pepsi did. Pepsi sent an open call for pictures of
people enjoying Pepsi products. Then they took the pictures and
made them into the half-time introduction. Big deal, Lincoln did it
too, and it's not really Crowdsourcing if your marketing geniuses
do all the work.
Doritos did it with "Fashionista Daddy"
and "Goat for Sale".
Doritos fans actually created commercials and then voted on which
should be used. Doritos has been Crowdsourcing for years.
Maybe it used to end with fans just voting on which commercial
aired, not anymore.
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Doritos?? - Fashionista Daddy -- Crash the Super
Bowl 2013 Winner
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Quill did it, and if you live in Scranton
Pennsylvania you may have seen it, with a "user" created
ad called "Paper War with Cat".
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2013 Super Bowl Commercial Ad - Dunder Mifflin by
Quill.com - Paper War with Cat
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Pizza Hut did it. Pizza hut took 18 fan created
videos and did a mash-up of them for their Super Bowl commercial.
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Pizza Hut "HUT HUT HUT" Commercial
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Shamelessly referring and linking to Cocktail Talk February 2010
(There, see that? I did it again.) is just an attempt to gain
a little validation. I apologize. It's not like Cocktail Talk
predicted the future of Crowdsourcing.
Anyway, predictions are merely throwing a dart at
the wall, and at some future date drawing a bulls-eye around it.
After this many Cocktail Talks, and a few years, it was bound to
happen that something mentioned went somewhere.
Cocktail Talk, predicting the future,
or not, but that's your
call, and that's Cocktail Talk.
