From:                              Craig Phillips <> on behalf of Craig Phillips <>

Sent:                               Wednesday, June 01, 2016 8:40 AM


Subject:                          Cocktail Talk - A Fight With Fitbit



Cocktail Talk

June 2016

Cocktail Talk

Dear Craig:   

Welcome to CN Consulting's "Cocktail Talk".


Cocktail Talk is a casual monthly newsletter intended to arm you with amusing bits and bytes of information on whats happening in the computer world. Topics sure to break the ice and capture an audience at many a social or business event.


Cocktail Talk is archived on


Currently, on Cocktail Talk - A Fight With Fitbit


Fitbit Inc. is so smart. To sell their product they showed insurance providers how to run a bait-and-switch scam using Fitbits. The providers bought into it and now when you buy health or life insurance Fitbit has a new customer.


Insurance providers can now quote you a bait price based on the assumption you will achieve "Gold" status by performing healthy lifestyle tasks. Which include measuring your activity using a Fitbit. If you don't reach Gold status the price is switched to a higher one. That's the bait-and-switch of it.


The future was so bright Fitbit Inc. went public. FIT opened at $30.40 on IPO day and soared to $51.90 in the first six weeks. Then, through a series of big drops that it never recovered from, FIT dwindled to yesterday's $14.09.


Average points needed to reach Gold status are 7,000 a year. You can score about 3,500 points by taking online courses and passing tests. That leaves 3,500 points to be earned to qualify for the bait-and-switch rate you were quoted. You can get 10 points for 10,000 Fitbit steps in a day, about 5 miles.


With 365 days in a year all you need to do in order to get the bait-and-switch price you were quoted is walk 5 miles a day, every day, with a job and a commute that has you sitting on your ass for eight plus hours. That's hard unless you're a runner putting in 8K every day before work.


But there is hope, at least for me. If you join Snap Fitness you get 10 points every time you swipe-in to workout. But Snap Fitness isn't free, and that cost goes right on top of the bait-and-switch insurance quote.


You could get 10 Fitbit points for 8K on the treadmill and an additional 10 if you do it swiped-in at Snap Fitness. 20 points gets you down to every other day for a year to get your bait-and-switch price.


Then I added Life Insurance, with the same bait-and-switch quotes, and now I have to satisfy two Fitbit and Snap fitness mistresses, two different Gold status levels, two distinct sets of requirements, too much bullshit. Now instead of swiping-in I have to sign in with two separate iPhone apps every visit to Snap Fitness and stay 30 minutes while they time me.


Enough already, I may not be Anonymous, but I have ways to fight back.


I had 9,022 Fit bit steps at 11:00 PM.  Putting my Fitbit in a pair of socks and into the clothes dryer got me the extra 1,000 in no time. 


I can park in front of my Snap Fitness, sign into my health and life insurance apps, leave my phone in the car, and walk less than 100 feet to a restaurant, bar or vape shop. My apple watch will still get my phone calls, texts, and email so I don't miss a beat. With so many Snap Fitness locations you have lots of options. I can even grocery shop.


Put your Fitbit on your kid or dog and send them out to play in the yard. Cats do not score big points.


A 40 minute horseback ride gets you about 10,000 steps.


Golfing with a cart gets you about 10,000 steps in 9 holes. More than walking the same 9 holes which is about 4,500 for me.


Strap your Fitbit to your windshield wiper driving to and from work for some extra points.


Go for a boat ride, and if your boat has a windshield wiper, you'll be off the charts.


Don't start nothing, won't be nothing, and I didn't start this.



Do your laundry, get on your horse, drink a little, vape a little, make your kids or dog play fetch, or not, that's your call, and that's Cocktail Talk.



Thank you for reading,



Craig Phillips

CN Consulting, Inc.





CN Consulting, Inc -
Computer Consulting for Business!



CN Consulting Inc. (CNCI) is an independent consulting company formed in 1990 and located within easy reach of both Chicago and Milwaukee.


CNCI maintains a select client base providing consulting services concerning the use of information technology. We persistently look for advantage to our clients in added value and reduced cost made available by advancing technology.


CNCI does not have financial interest in any given product or product line. We evaluate current and emerging technologies solely based on their benefit to our clients. CNCI implements the solutions it recommends and readily partners with companies that offer products and services to the advantage of our clients. CNCI offers complete client support with singular accountability.


We maximize the benefit of our clients' existing technology, systems, and platforms while integrating the benefits provided by new technology.


Business Continuity and Business Development are our goals with Continuity being the foundation of Development.


CN Consulting, Inc., 23830 112th St, Salem, WI 53179



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