From: Craig Phillips <>

Sent: Thursday, October 23, 2014 7:40 AM


Subject: Cocktail Talk - What is the Yik Yak?



Cocktail Talk



Cocktail Talk

Dear Craig:   

Welcome to CN Consulting's "Cocktail Talk".


Cocktail Talk is a casual monthly newsletter intended to arm you with amusing bits and bytes of information on whats happening in the computer world. Topics sure to break the ice and capture an audience at many a social or business event.


Cocktail Talk is archived on


Currently, on Cocktail Talk - What is the Yik Yak?


High up in the stands, watching the Bears being pummeled by the Miami Dolphins, we went to  the Yik Yak.


If you've never seen "The Perils of Gwendoline", with 1980's Super-Star Tawny Kitaen, you may wonder, "what is the Yik Yak"? If you've never seen Whitesnake's "Here I go Again" you may wonder, "who is Tawny Kitaen"?


The Perils of Gwendoline, and Tawny Kitaen, are both ancient and history. But the Yik Yak lives on.


Today's Yik Yak is an app for your iOS and Android that uses your location and lets you broadcast whatever your little heart desires to everyone else on Yik Yak within a 1.5 mile radius, anonymously.


Yik Yak is an anonymous social media, different than PostSecret or Whisper because you can only reach people within 1.5 miles. Clearly different than Facebook or Twitter because the idea is to be anonymous instead of popular. Being anonymous Yik Yak doesn't really seem social at all, it seems more anti-social (and you haven't even read the Yaks yet). But how do they keep you within 1.5 miles? 


If you open your iPhone and tap on the Compass you'll see your GPS location at the bottom of the screen. No surprise, your phone knows where it is. Yik Yak uses that location and builds a "geo-fence" around you. 


A geo-fence can be dynamically generated in a radius around you or any GPS location. It can be a established around a school, and used with child location services to send you an email if your little monkey wanders off campus, even tell you where they are. Cattle Ranchers use this to be alerted when their cattle stray off their property. Not that children and cattle are similar, at least not in IQ or hygiene.

Yik Yak works like this, somebody can Yak, people nearby can respond, and people can vote on the Yaks, all anonymously. Here are some Yaks from my limited experience of one day:


- One of my sexual fantasies is to f**k mr Watson. Bc what girl doesn't.


- to all the f**kers that smell like B.O. do you know what it's like to sit next to you?


- Omg you are such an idiot. Squirtle is so much better than Merill.


It seems to me that Yik Yak has a following with high school kids like "Texts From Last Night" has a following with college kids:


- I just opened a pickle jar stoned as f*ck. I clapped for myself. I feel like wonder woman. 


- Jager makes that raccoon appear... The one that sh*ts in a basket in my living room.


- Hypothetically speaking, when I get a sugar glider would it be frowned upon to bring it to classes with me in m pocket?


The difference again is the geo-fence. With Texts From Last Night you have people from somewhere else, like on distant college campuses. With Yik Yak they're the people around you, at Soldier Field, at work, at home, wherever you happen to be. They are the girl down the street, or the boy at the bus stop, and it can be a little disturbing. 


I have not tried Yik Yak near a college campus, yet. But I am near Chicago's DePaul and UW Parkside often, and wonder just how different they might be. 



Take Mr. Watson's class (use deodorant), have a pickle and some Jagermeister, or not, that's your call, and that's Cocktail Talk.




Thank you for reading,



Craig Phillips

CN Consulting, Inc.





CN Consulting, Inc -
Computer Consulting for Business!



CN Consulting Inc. (CNCI) is an independent consulting company formed in 1990 and located within easy reach of both Chicago and Milwaukee.


CNCI maintains a select client base providing consulting services concerning the use of information technology. We persistently look for advantage to our clients in added value and reduced cost made available by advancing technology.


CNCI does not have financial interest in any given product or product line. We evaluate current and emerging technologies solely based on their benefit to our clients. CNCI implements the solutions it recommends and readily partners with companies that offer products and services to the advantage of our clients. CNCI offers complete client support with singular accountability.


We maximize the benefit of our clients' existing technology, systems, and platforms while integrating the benefits provided by new technology.


Business Continuity and Business Development are our goals with Continuity being the foundation of Development.


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